As background work becomes more complex, the people guiding how systems are built and adopted matter as much as the technology itself.

At Everyset, we’ve always believed that solving real production problems requires deep industry experience alongside modern infrastructure. As productions push for fewer handoffs, greater accuracy, and better coordination across teams, that perspective becomes even more important.
That’s why we’re excited to welcome Adam Hochfeld, who joins Everyset as Vice President of Business Development. Backed by decades of hands-on experience inside the very workflows productions are working to modernize.
Everyset exists to support one of the most operationally demanding parts of production: managing background performers accurately and at scale. That work touches casting, production, accounting, and payroll, often under tight timelines and high scrutiny.
Adam brings his perspectives shaped by years of working directly with those teams. He understands where friction shows up, how small issues compound, and why disconnected systems create unnecessary risk and cost. He brings deep knowledge of how background work moves from casting through production and into accounting, and that end-to-end view helps us reduce handoffs and make coordination simpler across teams.
As productions navigate change, they can count on solutions shaped by real-world background experience that align with how the work actually happens on set.
As productions rethink how background work is managed, the need for connected systems and informed partners continues to grow. Adam will help deepen relationships with productions and studios as they evaluate more efficient ways to manage background workflows.
Together, we will reinforce Everyset’s focus on pairing modern infrastructure with industry expertise, so improvements show up where productions feel them most: fewer bottlenecks, clearer coordination, and smoother operations across teams.
For more details about Adam's background and role, read the full press release: Link
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